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Keeping Score – Measuring the Effectiveness of Content

Thanks to Keith Wiegold for today’s guest post.  Great stuff! Scene:  in swanky men’s locker room of Bushwood Country Club Judge Smails: “What did you shoot today, Ty?” Ty Webb: “Oh, you know I never...

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Is Quality Content Enough?

Brian Solis and Vocus just released a research report about what marketing executives think of online influence. When asked what the single most important action a brand can take to increase their...

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How to Measure and Present the Effectiveness of Your Content Marketing Program

In our ongoing series, we’re helping B2B marketers overcome the challenges highlighted in our recent B2B Content Marketing: 2010 Benchmarks, Budgets and Trends. Most recently, our contributors are...

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3 Ways to Test Effectiveness of Mobile Content

Mobile content is hot. There’s no denying it. Over the next 12 months, four out of five marketers intend to increase their mobile spending, according to the new “Mobile Marketing: Plans Trends and...

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Content Quality: A Practical Approach to Content Analysis

“Your web content will never take care of itself” ~ Kristina Halvorson, Content Strategy for the Web If you tell your boss or client that their web content has issues, they will want to know what kind...

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Why Content Quality Matters: The 7 Hallmarks of Compelling Content

As social media redefines what passes for communication and information today, companies are beginning to question whether they should continue to invest in developing high-quality content. Their...

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Measuring Marketing Effectiveness: 4 Content Experts Weigh In

Measurement. It’s the four-letter (OK, 11-letter) word that seems to plague many content marketers. However, it’s an essential (and some might say it’s the most essential) component that content...

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What Quality Content Is, and How to Help Your Clients Create It

We all know how essential quality website content is. However, continually producing content that meets high quality standards while still meeting performance goals can become an overwhelming challenge...

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2014 B2B Content Marketing Research: Strategy is Key to Effectiveness

We always thought that having a documented content strategy would improve content marketing effectiveness, but we now know what a difference it makes. Business-to-business (B2B) marketers who have a...

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12 Ways to Measure Content Effectiveness After Google’s “Not Provided” Decision

Content marketers may have hated Google’s “Not Provided” dumping ground before, but a recent announcement from the company is poised to make measuring content effectiveness just a bit more challenging....

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How to Build A Scorecard to Measure Content Marketing Effectiveness

Measurement matters now more than ever. Marketing technology advances have made it easier and more affordable to connect activities to outcomes, but marketers are largely dropping the ball when it...

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Barriers to Effective Content Marketing: Lessons from Australia

As a content marketer, when I complete a project, I sometimes get this feeling like I’m handing over the keys to a Ferrari, only to watch it crash before getting out of the car park.  Looking at the...

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3 Key Concepts to Master for Effective B2B Content

What makes B2B content effective? Understanding ways to match content with the sales process is just as critical as ensuring content quality. Gaining this understanding requires content marketers to...

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10 Steps to Scale Your Content Marketing Strategy

According to recent Content Marketing Institute research, lack of time is the number one issue for both B2B and B2C marketers (69 percent and 57 percent cited it, respectively). If bandwidth is already...

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10 Tips for Creating Content That Converts Like a Champ

If we face the truth without shielding our eyes, we know that content marketing is about making money. Whether for SEO, brand awareness, or lead generation, ultimately we are creating content to...

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Content Marketing: From the Newsroom to the Boardroom

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I go into detail about the leaked New York Times report that uncovers the...

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Content Marketing Optimization: Focus on ‘Critical Few’ Metrics

A growing problem with the rapidly rising tide of data content marketers are swimming in these days is it’s becoming much easier to become overwhelmed and drown. Much like an inexperienced swimmer...

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How to Conquer the 6 Most Pressing Content Marketing Challenges [Exclusive...

Whether you want to admit it or not, there are probably some things about content marketing that you just don’t feel like you have a solid grasp on. But rest assured, you are not alone. As part of our...

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