Keeping Score – Measuring the Effectiveness of Content
Thanks to Keith Wiegold for today’s guest post. Great stuff! Scene: in swanky men’s locker room of Bushwood Country Club Judge Smails: “What did you shoot today, Ty?” Ty Webb: “Oh, you know I never...
View ArticleIs Quality Content Enough?
Brian Solis and Vocus just released a research report about what marketing executives think of online influence. When asked what the single most important action a brand can take to increase their...
View ArticleHow to Measure and Present the Effectiveness of Your Content Marketing Program
In our ongoing series, we’re helping B2B marketers overcome the challenges highlighted in our recent B2B Content Marketing: 2010 Benchmarks, Budgets and Trends. Most recently, our contributors are...
View Article3 Ways to Test Effectiveness of Mobile Content
Mobile content is hot. There’s no denying it. Over the next 12 months, four out of five marketers intend to increase their mobile spending, according to the new “Mobile Marketing: Plans Trends and...
View ArticleContent Quality: A Practical Approach to Content Analysis
“Your web content will never take care of itself” ~ Kristina Halvorson, Content Strategy for the Web If you tell your boss or client that their web content has issues, they will want to know what kind...
View ArticleWhy Content Quality Matters: The 7 Hallmarks of Compelling Content
As social media redefines what passes for communication and information today, companies are beginning to question whether they should continue to invest in developing high-quality content. Their...
View ArticleMeasuring Marketing Effectiveness: 4 Content Experts Weigh In
Measurement. It’s the four-letter (OK, 11-letter) word that seems to plague many content marketers. However, it’s an essential (and some might say it’s the most essential) component that content...
View ArticleWhat Quality Content Is, and How to Help Your Clients Create It
We all know how essential quality website content is. However, continually producing content that meets high quality standards while still meeting performance goals can become an overwhelming challenge...
View Article2014 B2B Content Marketing Research: Strategy is Key to Effectiveness
We always thought that having a documented content strategy would improve content marketing effectiveness, but we now know what a difference it makes. Business-to-business (B2B) marketers who have a...
View Article12 Ways to Measure Content Effectiveness After Google’s “Not Provided” Decision
Content marketers may have hated Google’s “Not Provided” dumping ground before, but a recent announcement from the company is poised to make measuring content effectiveness just a bit more challenging....
View ArticleHow to Build A Scorecard to Measure Content Marketing Effectiveness
Measurement matters now more than ever. Marketing technology advances have made it easier and more affordable to connect activities to outcomes, but marketers are largely dropping the ball when it...
View ArticleBarriers to Effective Content Marketing: Lessons from Australia
As a content marketer, when I complete a project, I sometimes get this feeling like I’m handing over the keys to a Ferrari, only to watch it crash before getting out of the car park. Looking at the...
View Article3 Key Concepts to Master for Effective B2B Content
What makes B2B content effective? Understanding ways to match content with the sales process is just as critical as ensuring content quality. Gaining this understanding requires content marketers to...
View Article10 Steps to Scale Your Content Marketing Strategy
According to recent Content Marketing Institute research, lack of time is the number one issue for both B2B and B2C marketers (69 percent and 57 percent cited it, respectively). If bandwidth is already...
View Article10 Tips for Creating Content That Converts Like a Champ
If we face the truth without shielding our eyes, we know that content marketing is about making money. Whether for SEO, brand awareness, or lead generation, ultimately we are creating content to...
View ArticleContent Marketing: From the Newsroom to the Boardroom
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I go into detail about the leaked New York Times report that uncovers the...
View ArticleContent Marketing Optimization: Focus on ‘Critical Few’ Metrics
A growing problem with the rapidly rising tide of data content marketers are swimming in these days is it’s becoming much easier to become overwhelmed and drown. Much like an inexperienced swimmer...
View ArticleHow to Conquer the 6 Most Pressing Content Marketing Challenges [Exclusive...
Whether you want to admit it or not, there are probably some things about content marketing that you just don’t feel like you have a solid grasp on. But rest assured, you are not alone. As part of our...
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